Responding to Online Reviews
Responding to reviews helps in different ways. First though you must respond in a correct method. Thank the positive review, but also respond to the negative reviews. Show you deeply care for the customer's concern and you want to make things right, to a degree. Remember the responds if for that customer and for any prospective customer out there.
Also remember to mention the name of your clinic within the responds. Why is that, because what you might not realize is your responds help you with Online SEO.