SECTION 1 HOME PAGE – ABOVE THE FOLD HEADER & CTA
This is the most important section on your website. Your header copy needs to be concise and succinct, letting your potential client or patient know that you are the best person to solve their problem!
Your Call to Action button needs to be exactly the same throughout your website. This gives the visitor clear direction about what they need to do to work with you. Make sure it is very clear and direct, leaving them with no question about what’s next. Avoid passive recommendations that leave them with the ability to walk away and not take direct action.
Direct CTA examples:
• Schedule Now
• Schedule an Appointment • Work with Me
• Work with Us
• Contact Us Now
Passive CTA examples:
• Learn more
• Investigate further
• Read more