Section 4 - Your Home Page
This section describes why you are qualified to be their health guide. In just a few short sentences, let them know that ‘you’ve been there’ or why you are the right one to provide a solution. What brought you to this field? Why should they trust you?
This is not the place to embellish anything. Honesty, candor, and vulnerability will go a long way.
Example of a Guide Statement: If your niche is Alzheimer’s/Brain health:
“I know how hard it can be to see someone you love slip away. I lost my mother to dementia 8 years ago and ever since, have been on a mission to help others prevent the same thing from happening to the people they love.”