What is NAP in the online world?
Google rewards websites with consistent contact information by ensuring prospective customers find your site when searching for you. Your contact information, known as your NAP (Name, Address, and Phone number), has to be consistent across the board in order for the search engines to feel confident they are sending the customer to the correct location.
If the information is inconsistent or missing, your site gets penalized and won’t show up well in search results. And this isn’t good for business! When your NAP is accurate, prospective customers (patients) will be able to find you quickly and easily!
Let’s find out whether your website is in the penalty box or playing full out!